TECH HUB LIVE SCHEDULE

MONDAY

July 19th, 2021

10:45 am – 5:15 pm

Tech Hub LIVE Field Day

Couser Cattle Company at The Modern Ag Farm, Nevada IA 

Before the Conference, enjoy a full afternoon of networking and learning at the Tech Hub LIVE Field Day on Monday, July 19. Busses depart the Iowa Events Center at 10:45 a.m. for Couser Cattle Company at Modern Ag Farm, a fully integrated farming operation featuring everything from row crop production to animal ag and ethanol.

The tour kicks off with a delicious barbeque lunch, where you’ll be able to meet and chat with Mike Naig, Iowa’s Secretary of Agriculture. Farm owners Tim and Bill Couser will be on hand to lead instructional demonstrations and engaging discussions, and leading ag technology companies will provide eye-opening demonstrations of their products and systems in a special demo area.

Technology permeates every aspect of the farming operation. The Cousers incorporate a wide range of technology and advanced agronomic practices to improve stewardship, sustainability, water quality, and soil health. Key practices include Seed Corn Production, Compost and Manure Application, Cover Crops, Narrow Row Corn and Soybeans, Strip Intercropping, Test Plots, Single Pass Stover Harvest, Product Trials, and Yield Mapping.

A separate registration fee of $99 is required for the field day. Limited spots are available.

TUESDAY

July 20th, 2021

7:00 – 7:50 am

Eye-Opening Education for Early Risers

Start your day off with one of three intensive, interactive presentations on compelling technology topics. Preregistration is required. Coffee and light breakfast will be provided.

Session 1: Technology and Ag Retail: Embracing the Coming Transformation
Presenter: Matt Carstens, President and CEO, Landus

The ag retail model is on the cusp of a transformation, as more and more technology is introduced to the market. This technology is making it easier to connect with and provide value to farmers, but also requires ag retail to adopt these new methods to stay relevant in today’s everchanging world. Join Matt Carstens, President and CEO of Landus, to discuss the intersection of technology and ag retail, and what the future brings for the transformation of the current ag retail model.

Session 2: Inside Look at New and Emerging Planter Technology
Presenter: John Fulton, Professor, Food, Agriculture and Biological Engineering Department, The Ohio State University

Planter technology continues to get more precise and complex with the addition of new features and capabilities. And the importance of spot-on as-planted data can weigh heavily into in-season decision making and post-season evaluation of crop performance, production practices, and field profitability. Take a deep dive into planter technology and get your questions answered in this informative and interactive session.

7:30 am

Tradeshow Opens

The inaugural Tech Hub LIVE Conference and Expo kicks off on the tradeshow floor, where leaders in ag-tech innovation will showcase the products and solutions you need to amplify your agronomic program. Be there for a first look and to connect with industry leaders. We’ll bring the bagels and coffee.

8:00 – 8:15 am

Welcome and Introduction

Welcome To Tech Hub Live! Top Ten Reasons Why You’re Here
Paul Schrimpf, Tech Hub LIVE Conference Chair and Group Editor – CropLife Group

We know why you’re here. And, we also know you’ll leave Tech Hub LIVE with actionable, practical knowledge to advance your ag-tech operation. Listen in as CropLife Group Editor and Conference Chair Paul Schrimpf shares the Top 10 ways to get the most out of the event.

8:15 – 8:30 am

Focusing On Now

Ernie Chappell, Founder and President, EFC Systems, Inc.

With limited time and expanding demands, service providers need to focus on the important things to make a difference NOW, so that you are here for the future.

8:30 am
Keynote Session

Top 10 Technology Innovations You Need to Know Right Now

A dynamic keynote presentation sharing the most important/exciting/relevant technology innovations agriculture retailers and service providers should be adopting, or recommending to their farmer customers, to improve efficiency, profitability, service, and job performance.

Chad E. Colby, Agricultural Technologist, Owner, Colby AgTech

9:30 – 10:15 am

Networking Break on Tradeshow Floor

Connect with fresh faces, visit with old friends, learn from thought leaders. Our networking breaks are an opportunity to build your network with other ag-tech industry professionals who are focused on the future.

9:45 am – 12:00 pm

What’s Next? Find Out During Tech Talks

Tech Talks are 10-minute presentations on the tradeshow floor, when expert industry suppliers will share the latest innovative products and services. Find out first-hand what solutions can advance your business. Go ahead, ask them the tough questions after their talks.

10:15 am – 12:00 pm

Concurrent Educational Sessions

Business Builders: Focus on Independent Consulting
Kylen Hunt, CEO, KylenHunt & Co., will moderate this two-part session.

Panelists:
Nathan McKenzie, Agriculture Specialist, Mack Inc.
Angela Knuth, Precision Technology Technician, Knuth Farms
Ben Amerin, Owner, Amerin Family Farms
Erich Eller, President, ForeFront Ag Solutions

  • 10:15 – 11:10 am
    The Technology Adoption  Mindset 

    In his work as a consultant, Kylen Hunt has asserted that long-term adoption is more about the ability to lead and influence than it is about individual technologies. Solutions in agriculture require a system of tools, processes, and relationships to achieve a true solution or outcome over a period of time. In this session, Hunt engages the audience and a panel of leading agronomic consultants on the mindset requirements for sustainable, scalable, and profitable technology adoption.
  • 11:10 – 11:15 am Break
  • 11:15 am – 12:00 pm
    Consultant Panel: Serving Large Farm Operations and Other Business Challenges 

    The business side of independent consulting presents a number of challenges, including how to manage relationships with large, integrated farming operations. A panel of top-notch consultants discuss their key business challenges and how they are working to address them.

Accelerating Agronomy: Popping the Hood on Nitrogen Management
Moderator: Brian Arnall, Precision Nutrient Management Specialist, Oklahoma State University

Panelists:
Josh McGrath, Associate Extension Professor, University of Kentucky
Amir Sadeghpour, Assistant Professor of Soil Management & Integrated Cropping Systems, Southern Illinois University – Carbondale

Nitrogen strategies vary from region to region – even fence line to fence line – but the individual components of N management programs are largely the same. Join leading fertility experts in this deep-dive mega session as they break down the components of nitrogen need and the contributions of various technologies and techniques to the management program.  

WORKSHOP

Technology Integration: Drone Flight and Imaging for Beginners
1 Hour 45 Minutes, limit 25 people;

Presenters:
Austin Pearson,
Curriculum Development Extension Educator, Purdue Extension
John R. Scott, Coordinator for Digital Agriculture, Purdue University Cooperative Extension Service

Become familiar with practical uses, limitations, and regulations associated with manual and autonomous drone flights in agriculture.

12:00 – 1:30 pm

Group Luncheon

Sit down with other attendees, exhibitors, and industry experts. Enjoy an interactive luncheon that will fill your plate with ideas and best practices you can put into place at your operation.

1:30 – 4:00 pm

Tech Talks on Tradeshow Floor

Tech Talks give you the chance to hear directly from the experts on the latest innovative products and services available. From the tradeshow floor, you will see first-hand what is new and what is coming to advance your business in this series of pre-scheduled, 10-minute supplier presentations.  

1:30 – 3:05 pm

Concurrent Educational Sessions

Business Builders: Focus on Retail Precision Programs

Panelists:
KC Graner, Senior Vice President of Agronomy, Central Farm Service
Glen Franzluebbers, Director of Professional Ag Services, Central Valley Ag

Input sales have continued to grow more unstable and uncertain for retailers, creating increasing urgency to ensure that service programs are delivering consistent and reliable revenue. A panel of retailers share ideas and engage attendees in a robust discussion on building out services.  

  • Retail Focus: Shifting from a Product-Centric to a Service-Centric Business Model 
  • Building a Better Digital Customer Experience 

Technology Integration: Technology That’s Powering In-Season Decision Making
Moderators:
Jeremy W. Wilson, Senior Vice President Field Data Solutions, EFC Systems/Consultant
Bruce Erickson, Agronomy e-Learning Director, Purdue University

Panelists:
Brian Henze, Agronomy Technology Services Manager, GROWMARK
Matt Carstens, President and CEO, Landus
Erich Eller, President, ForeFront Ag Solutions

Satellite and aerial imagery have been available for decades, and recent innovation has greatly advanced the ease and quality of drone imagery. But farmers and their advisers still struggle to capitalize on the technology. Many retailers report it is one of their least profitable enterprises. A panel of experts will lead the discussion to find out what it will take to better extract the use and value of this technology.   

  • Finding the Utility and Payback for Remote Sensing Imagery 
  • Revisiting Drone Systems and Technology 
WORKSHOP

Technology Integration: Understanding Sensors
2 hours, limit 15 people

Presenters:
Austin Pearson, Curriculum Development Extension Educator, Purdue Extension
John R. Scott, Coordinator for Digital Agriculture, Purdue University Cooperative Extension Service

Join Purdue Extension educators who will provide details on sourcing data, sensor types, and calibration – analog to digital.  Build a computer board and connect to the Internet. 

3:05 – 3:45 pm

Networking Break on Tradeshow Floor

Connect with fresh faces, visit with old friends, learn from thought leaders. Our networking breaks are an opportunity to build your network with other ag-tech industry professionals who are focused on the future.

3:45 – 4:45 pm

Concurrent Educational Sessions

Upstream-Downstream: Inside the Digital Ag Retailer of the Future
Post COVID-19, crop input distribution is ripe for change and digital transformation. For the past seven years, we have heard about “precision” moving towards “prescription” and “decision.” However, what does that truly look like from a business model perspective? Find out how independent ag retailers and farm supply cooperatives can change their business model to embrace future realities. 

Business Builders: Recruitment Strategies in the Post-Pandemic World
Presenter: Mark Waschek, VP Agronomy, Ag1Source

The COVID-19 pandemic changed the way retailers and trusted advisers recruit and evaluate talent, but it won’t be a one-off event. Despite the slow return to normal, it’s likely that virtual interviewing will remain as a tool for interacting with future employees. Get an expert’s perspective on the changes and be a part of a “hands-on” simulated virtual interview. Learn what to look for and how to discover if the employee behind the virtual wall is a good fit for your organization. 

Technology Integration: State of Robotics and Automation and What it Means for Trusted Advisers

To what degree full autonomy becomes a part of the farmer/farm service experience remains to be seen, but there will be advancements along the way as price, ROI, and value evolve and become clearer. This session examines the road ahead for robotics and automation and its potential impact on the crop production channel. 

5:00 pm

Group Reception

WEDNESDAY

July 21st, 2021

7:30 am

Tradeshow Opens

We welcome you to the tradeshow floor for coffee, bagels, and friendly faces, and the kick-off of Day 2 of the inaugural Tech Hub LIVE Conference and Expo.

8:00 – 9:35 am

General Session

The Full Spectrum of Sustainability: Field to Retail Shelf
Moderator: Paul Schrimpf, Group Editor, Meister Media Worldwide, Inc.

Panelists:
Jason Weller, President, Truterra LLC
Jamie Dingley, Commodities Manager, Corbion
Aaron Sindelar, Conservation Agronomist, Central Valley Ag Cooperative

A high-powered cross-channel panel discussion will focus on challenges and opportunities in sustainability and carbon programs for service providers and farmers.

9:35 – 10:15 am

Networking Break on Tradeshow Floor

Connect with fresh faces, visit with old friends, learn from thought leaders. Our networking breaks are an opportunity to build your network with other ag-tech industry professionals who are focused on the future.

9:45 am – 12:00 pm

What’s Next? Find Out During Tech Talks

Tech Talks are 10-minute presentations on the tradeshow floor, when expert industry suppliers will share the latest innovative products and services. Find out first-hand what solutions can advance your business. Go ahead, ask them the tough questions after their talks.

10:15 am – 12:00 pm

Concurrent Educational Sessions

Business Builders: Inside the Large Producer Mindset Toward Technology
Moderator: Bill Northey, Principal, WHNorthey, LLC

Panelists:
Scott Henry, Partner, Longview Farms
Kyle Mehmen, Owner/GM, MBS Family Farms
Benjamin R. Riensche, Owner and Manager, Blue Diamond Farming Company

Large acre growers present a unique set of challenges for service providers. In this session, we invite leading large farmers to discuss what they are looking for from trusted advisors now and into the future.   

  • Large Producer Panel Discussion on Value, Service, and Success 

Technology Integration: A Look at What Shows the Most Promise

10:15 – 10:55 am
Insights on Tech Adoption: The 2021 Purdue/CropLife Retail Precision Adoption Survey
Presenter: Bruce Erickson, Agronomy e-Learning Director, Purdue University

Are you looking for the most interesting technology on the horizon and learning about products that show real promise in the field? Well, look no further. This session kicks off with the debut of results from the 2021 Purdue/CropLife Retail Precision Adoption Survey, and continues with a panel discussion on the most promising retail technologies being integrated by service providers today.

11 am – 12 pm
Panel Discussion: Technology Integration Success Stories
Moderator: Chad Colby, Agricultural Technologist, Owner, Colby AgTech
Panelists:
Andrew Gladden, Information Technology Director, Luckey Farmers Inc.
Ryan Risdal, Vice President of Product and Strategy, Proagrica

A panel of experts will delve into some of the most promising retail technologies being integrated by service providers today.

12:00 – 1:30 pm

Group Luncheon and PrecisionAg® Alliance Awards of Excellence Ceremony

Sit down with other attendees, exhibitors, and industry experts. Enjoy an interactive luncheon that will fill your plate with ideas and best practices you can put into place at your operation.

PrecisionAg Alliance
Hear from the most important people and programs in precision agriculture during the PrecisionAg Awards of Excellence program, sponsored by PrecisionAg Alliance and supporting partners. Find out how the last two decades of innovation allow you to reap the benefits of technology to improve agronomy, efficiency, and stewardship in crop production.

1:30 – 3:45 pm

What’s Next? Find Out During Tech Talks

Tech Talks are 10-minute presentations on the tradeshow floor, when expert industry suppliers will share the latest innovative products and services. Find out first-hand what solutions can advance your business. Go ahead, ask them the tough questions after their talks.

1:30 – 3:05 pm

Concurrent Educational Sessions

Accelerating Agronomy: Best Practices and How to Use Them for On-Farm Research Projects

Presenter: John Fulton, Professor, Food, Agriculture and Biological Engineering Department, The Ohio State University

Nothing delivers more persuasive power than when the value of products, practices, and systems are demonstrated on a farmer’s own field or within their farm operation. This panel discussion will cover the best practices for establishing on-farm research projects and how trusted advisers are using them to build business and customer loyalty.  

  • Strategies for High-Value On-Farm Research 
  • Planter Technology Update 

Technology Integration: The Impact of Data Integration on Business

1:30 – 2:10 pm
How Retail Can Maximize Solution Provider Relationships
Presenter: Jim Wilson, Chief Technology Officer, AgGateway

2:10 – 2:25 pm Break

2:25 – 3:05 pm
Making Sense of Data Tools and Systems through the ROI Lens
Presenter: Brent Kemp, Executive VP and COO North America Regional Director, AgGateway

Data integration has always been critical to a successful and value-centric precision program, and will only become more important with the proliferation of carbon and sustainability systems coming into play. Learn more about the future of data integration and how it will impact your business.  

WORKSHOP

Technology Integration: Thinking Computationally
 2 hours, limit 20 people
Presenter: Bruce Erickson, Agronomy e-Learning Director, Purdue University

Get hands-on experience by participating in this basic data science workshop that covers data filtering, wrangling disparate data sets, analysis including calculating correlations and confidence intervals, and interpolation techniques.

3:05 – 3:45 pm

Networking Break on Tradeshow Floor

Connect with fresh faces, visit with old friends, learn from thought leaders. Our networking breaks are an opportunity to build your network with other ag-tech industry professionals who are focused on the future.

3:45 – 4:30 pm

Closing General Session

What’s Now and Next For Ag Equipment and Technology Companies
An Executive Roundtable presented in conjunction with the Equipment Manufacturers Association

Moderator: Paul Schrimpf, Tech Hub LIVE Conference Chair and Group Editor – CropLife Group

Panelists:
Julian Sanchez, Director, Emerging Technology, John Deere
Michael Gomes, V.P. Business Development – Agriculture, Topcon
Darryl Matthews, Senior Vice President, Trimble Inc.

From sustainability and carbon programs to the massive shift toward in-season decision making and “just-in-time” field recommendations, technology and equipment development and collaboration must move with tremendous agility to meet the needs of constituents across the ag value chain. Three leading executives share their thoughts about the role that established ag equipment and tech companies play in the future of digital and precision agriculture.

4:30 pm

Adjourn

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