2026 Fireside Chats Schedule
Continue to check this page for the most up-to-date schedule!

The Fireside Chats offer an exclusive opportunity to hear from industry experts, including CropLife Top 100 Retailers in a casual setting.
Join us for these brief chats as they discuss their current ag tech programs, adoption trends, technology advances, and solvable pain points in the ag tech industry.
8:00-8:10 AM
Building Optionality on the Farm: Practical Ways Farmers Are Creating New Revenue Streams
Farm margins are tight and volatility is the new normal. The farms that are thriving today often have one thing in common: they’ve built optionality into their business model. In this fireside chat, Cameron Rowe—Embedded Finance Partner Officer with Compeer Financial and Agri-Access—shares real-world examples from across the United States of farms that are successfully generating new revenue streams alongside traditional production agriculture. Rather than another conversation about how difficult the economics of farming have become, this discussion focuses on practical strategies farmers are already using to strengthen cash flow and build more resilient operations.
8:15-8:25 AM
Owning the Narrative: Why Ag Retail Must Speak Up
Ag retail sits at the center of some of agriculture’s most important—and most scrutinized—decisions, yet its story is often misunderstood, untold or highly reactive in nature. In this fireside chat, Mike Twining explores why retailers must do a better job of communicating their value—from interactions at the field edge to influencing policy and industry direction—and how stronger storytelling can shape perception, build trust, and support the technologies and practices the industry depends on. From local communities to Capitol Hill, this conversation will challenge leaders to think differently about advocacy, visibility, and their role in shaping the future of ag.
8:30-8:40 AM
Capital with Consequences: What Gets Funded in the Next Era of Ag Tech
As ag tech investment shifts from growth-at-all-costs to disciplined deployment, the bar for ROI is rising. In this fireside chat, we’ll explore how investors are evaluating durability, scalability, and real-world adoption—and what that means for retailers and manufacturers building for the long haul.
8:45-8:55 AM
From Field to File: Managing Data Across Platforms, Partners, and AI
As ag data moves across platforms, partners, and machines, questions around ownership, access, and trust are becoming harder—and more important—to answer, especially in the age of AI. In this fireside chat, the President of Ag Data Coalition breaks down what’s changing, what it means for retailers and growers, and how to make smarter decisions about sharing, protecting, and using your data.
11:30-11:40 AM
Ag Policy Under Pressure: Costs, Conflict, and the Election Countdown
From rising soil input and transportation costs to geopolitical shocks in the Middle East, policy pressures are reshaping the economics of ag in real time. In this rapid-fire conversation, a former USDA Chief of Staff breaks down what to watch as the election approaches—and what it could mean for farmer support programs, market stability, and retailer margins.
11:45-11:55 AM
Regulation vs. Innovation: Finding the Balance in Ag Retail
As policies like PRIA 6 and ESA guidance evolve, ag retailers are navigating a complex balance between compliance and innovation. Terry Kippley explores how regulatory decisions are shaping product pipelines, technologies like drift reduction agents, and the future of crop protection.
12:00-12:10 PM
Turning Ag Data into a Common Language for Better Decisions
More information coming soon!
12:15-12:25 PM
Beyond Loans: Why Leasing Is the Next Advantage in Ag Finance
Ag finance is evolving—and loans alone are no longer enough. In this fireside chat, James Hultgren explores how leasing is emerging as a powerful tool for lenders to offer greater flexibility, meet changing producer needs, and stand out in a competitive market. Discover why forward-thinking institutions are moving beyond traditional structures to gain an edge.
8:30-8:45 AM
GROWMARK’s myFS Agronomy App
A look at the cooperative’s new AI-driven app that is helping agronomists and growers connect across multiple data stacks.
8:45-9:00 AM
The Fertilizer Situation: What Happens Next?
With the world fertilizer supply disrupted by the Iranian conflict, ag retailers have been left scrambling to address their fall needs. Jeff Pritchard from Westlink Ag Group talks about what this will mean as the industry heads into the fall application season.
9:00-9:15 AM
AI Adoption at Ag Retail
Nutrien’s Scott Fegenbusch talks about how ag retailers are adopting artificial intelligence (AI) into their operations and tells how to avoid some of the missteps in the process.
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