The best solutions to help advance your business.
Tech Hub LIVE is more than an exhibit hall – it’s innovative, immersive, and interactive.
Tech Talks give you the chance to hear directly from the experts on the latest products and services on the market today. Learn about the latest solutions that can be used to advance your business.
Participating Companies
8:30-8:40 AM
Driving Tech Forward: Autonomy
Paul Welbig, Director of Strategic Accounts, Raven
With Raven’s Path to Autonomy, every step is an opportunity for you to Boldly Grow. Raven will help you continue to learn about and implement autonomous features that do more to reduce fatigue, improve safety, and allocate resources in a way that eases your operations. As you continue to evolve your autonomous footprint, you will gain greater control, connectivity, and a more sustainable work environment that delivers a more profitable, predictable output. Explore your Path to Autonomy at AutonomybyRaven.com
8:45-8:55 AM
Seeing is Believing
Confidence Before the Switch
Marcus Jones, Vice President – Science and Technology, DPH Biologicals
As the industry integrates biologicals into management practices, it is important to understand the different classes of biologicals and what they deliver. Before making a recommendation, advisors need confidence in products that work in the field — and increase yield while improving soil tilth, nutrient uptake, and water-use efficiency. Learn how complete biologicals can boost on-farm ROI by manufacturing fertility in the soil. Marcus Jones will share field-tested tips and techniques for using biological technology as a complement or replacement to synthetic fertilizer.
9:00-9:10 AM
Digital Transformation of Your Agronomy Operation
Kyle Owen, V.P. Customer Success, Digital Agronomy Division, EFC Systems
Connections matter in streamlining workflow at your retail location. Learn how FieldAlytics can help facilitate those connections to gain time, efficiency, and productivity.
9:15-9:25 AM
ArcGIS: A Digital Twin for Agriculture
Mark Dann, Senior Account Executive, Esri
Leverage spatial technologies in an integrated system for rapid awareness, to accelerate decision-making, and improve the efficiency of operations. Use data on the locations of crops, workers, vehicles, and processes to establish more efficient workflows and achieve a better balance between profitability and long-term sustainability. In essence, ArcGIS transforms farm management planning from a reactive response to proactive modeling.
9:30-9:40 AM
Launch Pad: The Path to Autonomous Farming
Clint Casey, Channel Manager U.S.A.
Planning is a crucial step in the agricultural production process and it must be designed based on detailed machinery parameters that are customized to match the scope and complexity of field operations. Nearly the entire problem of autonomous – besides self-driving capability – is path planning and automating operational decisions. How do you execute field operations when you aren’t within physical proximity to the field? To help farmers conduct a thorough evaluation of the factors that influence operations planning, the team at Verge Ag has developed an easy-to-use software that simplifies farm planning to reduce in-field decision making. Verge’s software, Launch Pad, is the world’s first interactive web application for farm operations planning that enables farmers to plan, simulate, and validate the movement of equipment in the field and execute field operations efficiently. Features of Launch Pad also enable agriculture equipment dealerships to match the size and functionality of equipment to the scope and complexity of a particular farming operation.
9:45-9:55 AM
Treating Soil Like a Valuable Asset - The Value of Real-Time Soil Analysis
Samuel Fournier, Co-Founder & CEO, ChrysaLabs
Soil is the backbone of agriculture and for growers the biggest asset they have. Why treat it so poorly? With the rising prices of fertilizers and the regulations at the doorstep, we have no other option than to reshape how we are making decisions. The paradigm shift needs to start with more information from the soil. ChrysaLabs is providing real-time soil health and fertility information to agronomists, to support them in their journey of making agriculture more profitable and sustainable.
10:00-10:10 AM
Creating Opportunities for Prosperity
Michael DiPaola, Chief Commercial Officer, Taranis
With Taranis, learn how remote sensing can identify threats and opportunities in-season and improve planning for next year. During this session you will:
- Learn how the comprehensive crop intelligence platform for advisors and growers will improve ROI, yield, and sustainability. Full-service, leaf-level data capture accelerates decision-making, simplifies management, and improves the bottom line.
- Review real-world examples of how this service can help identify threats and challenges, such as planter distribution efficiency, pre-residual effectiveness, weed escapes, early onset of nutrient deficiencies, precision replanting, disease, and more.
- Find out how to help retailers (advisors) and growers realize tangible ROI in-season, which can inform better planning and operations for the next season.
11:40-11:50 AM
Foundations for Success in Digital Transformation
Shawn Peterson, Director of Business Development, Proagrica
Digital transformation in agriculture is critical to our industry’s long-term success to provide improved customer experiences, lower costs, and build a more resilient supply chain. Hear from Shawn Peterson, Director of Business Development at Proagrica, about key industry challenges and strategies to address them.
11:55-12:05 PM
Move Yield Barriers to Profit Opportunities with SIMPAS-applied Solutions
Jim Lappin, Director, SIMPAS Product Portfolio and Alliances, AMVAC
SIMPAS-applied Solutions™ target unmet agronomic needs and enable farmers to implement sub-field management practices with at-plant inputs to align with sustainability best practices. This approach allows farmers to tur yield barriers, such as pest pressure, iron deficiency, nitrogen limitations and poor soil health, into an opportunity to increase yield and profit potential. Join Jim Lappin, Director of the SIMPAS® product portfolio with AMVAC®, who will discuss SIMPAS-applied Solutions applied prescriptively in-furrow at planting with the SIMPAS application system. These proven products offer consistent results, while the new SmartCartridge™ container technology enables farmers to apply only what’s prescribed, precisely where it’s needed.
12:10-12:20 PM
Getting the Most Out of Your Sustainability Efforts
Dr. Jennifer Wells, Senior Agronomist, Truterra
Dr. Jennifer Wells, Senior Agronomist for Truterra, will share how Truterra supports those within the agronomic ecosystem in achieving their sustainability goals. Leveraging data-backed insights, expert guidance, customized programs and industry connections, Truterra provides the necessary tools for farmers and retailers to drive sustainable practice change at scale.
3:05-3:15 PM
The Perfect Storm for Remote Sensing: Nitrogen Prices, Sustainability, and Food Security
Stephanie Giard, Senior Product Marketing Manager, Agriculture
Remote sensing is not new in agriculture. But recently, many hurdles have been cleared to find value in gathering intelligence from space. Higher temporal and spatial resolution, easier accessibility, and increased processing capacity have led us to a tipping point. What pushes the use of remotely sensed data in agriculture over the top into the mainstream may be the culmination of high nitrogen prices, sustainability, and food security. Let’s talk about how this painful perfect storm may help us overcome the final hurdles for adoption of this technology
3:20 -3:30 PM
SOURCE - Re-Awaken Your Soil
Rich Haynes, Eastern Region Agronomy Manager, Sound Agriculture
With a deeper understanding of how the soil microbiome works, you can discover ways to wake up the microbes and maximize profits, whether by increasing yields or reducing input costs. Learn more about the microbiome and the latest technologies to unlock more from every acre.
3:35-3:45 PM
Challenges in Today’s Ag Supply Chain: Using Collaboration and Data Insights to Help Ukraine Farmers
Dave Gebhardt, General Manager, EarthDaily Agro
The supply chain is a pressing topic for today’s agribusiness leaders. The soaring price for crop inputs places overwhelming downstream pressure on crop output but imagine if you were dealing with cost increases and war. Hear about how we work with Ukraine farmers to get the best outcomes during challenging times. EarthDaily Agro offers valuable insights on how agribusiness decision-makers can collaborate to get more from their earth observation data.
9:50-10:00 AM
The Semios Advantage: Machine Learning, Advanced Modeling, Automation, Integrations, and Collaboration
How Semios and Agworld are empowering ag professionals and creating opportunities for future partnerships
Zach Sheely, President, Agworld
Semios has deployed the most extensive and intensive IoT network across hundreds of thousands of acres. Its market-leading technologies have changed the way growers across several crop segments farm in California and Washington. With Agworld and Semios recently joining forces late last year, you’ll learn how the two businesses will combine the Agworld Collaborative Farming Solution with Semios sensor technologies to provide ag professionals with the leading tools they need to increase economic and environmental sustainability.
10:05-10:15 AM
A Path Forward for Growers in ESG
Ben Sloan, V.P. Product, Digital Agronomy Division, EFC Systems
Get a boots-on-the-ground perspective of successes and failures in meeting the reporting requirements for sustainability tools.
10:20-10:30 AM
How to Optimize Yield and Profitability with Below Ground Layer-by-Layer Analysis
Kathleen Glass, VP Marketing, AquaSpy
Conventional ways of measuring soil moisture are dated and inaccurate, making crop yield management essentially a guessing game that needlessly wastes water and nutrients. AquaSpy takes a vertical, layer- by-layer approach to measure root consumption itself. A multi-sensor, layered approach delivers critical real-time insights on how efficiently the crop is consuming available moisture and nutrients, allowing the process control of inputs leading to increased farm profitability. We’ll present a brief overview with case study comparisons.
10:35-10:45 AM
Is Technology Actually the Future of Agriculture? Why People Are More Powerful than Technology
Steven Valencsin, CEO, GROWERS
Since the beginning of the ag tech revolution, technology has been developed to help farmers realize efficiency at the field level. With ag retail as their guide, farmers have slowly come around to the idea and field-level data is widely used in the decision-making process. GROWERS CEO Steven Valencsin asks “but what about ag retail?” as he discusses how real-time sales data can help everyone from the front line to the C-suite. Sales data leads to smart decisions, but people hit quotas, provide customer service, manage products, and sell more.
10:50-11:00 AM
Utilizing SoilOptix Data for Enhanced Management Practices
Zach Harmer, North American Sales & Global Support Manager, SoilOptix Inc.
Precision agriculture depends on good data. Soil data is often overlooked because it’s broad in scale, but it should be considered the baseline in precision ag. Find out how you can use SoilOptix
soil data to improve your fertility and crop production.
11:05-11:15 AM
DTN Agronomy: From the Bag to the Bin - Insights from DTN
Leon Zinc, Solutions Engineer, Agronomic Intelligence
DTN will demonstrate how actionable insights can power better in-season recommendations, allowing producers to manage risks and make better decisions — driving customer loyalty back to the agribusiness.