Tech Hub LIVE Partner Profile

Truterra and WinField United

Truterra is a leading sustainability solutions provider, advancing and connecting sustainability efforts throughout the food system at scale – from farmers to ag retailers to value chain collaborators including food and fiber companies. Truterra positions farmers for success by providing them tools and resources to establish a stewardship baseline, track progress on every field they farm, access conservation resources and prepare for ecosystem services market opportunities. The Truterra™ network brings together the best in agricultural technology and precision conservation to drive sustainability across the food system, feeding people, safeguarding the planet and supporting farmer livelihoods. Truterra was launched in 2016 by Land O’Lakes, Inc., a member-owned cooperative that spans the spectrum from agricultural production to consumer foods.

WinField United is the seed, crop protection products, agricultural services and agronomic insights business of Land O’Lakes, Inc. As an industry leader, the business focuses on meeting the needs of nearly 1,300 locally owned and operated cooperative and independent agricultural retailers and its grower-customers across the United States. Through data-backed, insight-driven agronomics, operational excellence and sustainable solutions delivered under the WinField United brand, the business helps retailers successfully meet farmers’ needs.