SCHEDULE

The 2022 Tech Hub LIVE event is jammed packed with informative sessions, exhibiting companies, tech talks, discussion groups, networking opportunities, and more! The schedule below provides an overview to help you plan your time and travel arrangements. Bring your team to fully experience all Tech Hub LIVE has to offer.

12:00-5:30 PM

Registration Hours

Attendees, Exhibitors, and Speakers: Check in to pick up your badge and conference materials then join us for the Welcome Party at 5:00 PM!

4:45 PM

Shuttle Service to Welcome Party at Fowling Warehouse

Shuttles will run every 30 minutes beginning at 4:45 PM from the Convention Center’s Maryland Street Motor Lobby across from the Westin (look for our signs).

5:00 PM

Welcome Party at Fowling Warehouse

Kick off Tech Hub LIVE at our Welcome Party!  Fowling is the original football bowling pin game! Tech Hub LIVE attendees, exhibitors and speakers are all invited to network, have fun, share a few drinks and enjoy the game.

Sponsored by:

9:30 PM

Shuttle Service from Welcome Party at Fowling Warehouse

Last shuttle departs Fowling Warehouse at 9:30pm.

6:30 – 5:30 PM

Registration Hours

Check in to pick up your badge and conference materials.

7:00 – 7:50 AM

Early Riser Sessions

Choose from 2 sessions—the power of interoperability and the benefits of biologicals—and dive into the day!

Powering Up Interoperability: Identifying and Assessing Integration Solutions

Professional Development CEUs: 1

Delve into the details of AgGateways’s tools, databases, and initiatives that are currently available for ag retailers, software companies, and input manufacturers to integrate into their systems immediately. During this session, you’ll also learn about rapidly emerging projects that you can get involved in, including field boundaries, crop nutrition, and in-field product identification.

Jeremy Wilson, Executive Vice President/COO and North American Director, AgGateway

Location: Wabash 1

The Basics of Biologicals: Breaking Down Challenges and Opportunities

Crop Management CEUs: 1

Biologicals are by no means magic bullets, but the ongoing fertilizer shortage and the pressure to cut expenses are bringing biologicals into the spotlight. This session will define biologicals and what they mean to row crops beyond pest control. Attendees will learn the pros and cons of these products and what role they can play in your operation.

Larry Fiene, Owner and CEO, Planet Earth Agronomy LLC

Location: Wabash 2

7:00 – 6:30 PM

Exhibit Hall Open

Connect with the Industry–90+ Exhibits and Meeting Rooms
Evaluate software and technology advancements that are driving innovations to improve decision-making and analytics. View Listings and Map.

Location: Exhibit Hall D

7:00 – 8:00 AM

Breakfast in Exhibit Hall

Start the day off energized! Enjoy coffee and breakfast in the exhibit hall.

Location: Exhibit Hall D

8:30 – 10:10 AM

Tech Talks 

Tech Talks give you the chance to hear directly from the experts on the latest products and services on the market today. Learn about the latest solutions that can be used to advance your business from these 10-minute presentations. View Schedule.

Location: Exhibit Hall D

8:15 – 10:00 AM

Roundtable Discussion Groups 

 Topics will include:

  • Nitrogen: Incorporating Technology and Techniques in Your Management Program
  • Transitioning from Free to Fee for Agronomic Advice
  • Operational Succession Planning
  • Fintech for Ag: How to Best Use this Financial Technology
  • Standardization of Yield and Optimizing On-Farm Efficiency
  • Wireless Internet/Connectivity: Where Is It Headed?
  • How to Leverage Data Better
  • New Tools and Technologies for Scouting and Data Collection
  • Analyzing Yield Maps for Improved Planning
  • Building an Innovation Mindset for Farmers
Location: Wabash 3

8:15 – 10:00 AM

Fireside Chats 

Join us in the Exhibit Hall each morning for Tech Hub LIVE Fireside Chats. We’ll be interviewing CropLife Top 100 Retailers and other industry experts. Stop by to hear about current concerns and challenges along with leading practices and trends among the top retailers in the US.

8:30 AM – Aurea Rivera, Founder and President, Carbon Metrics Global
8:45 AM – Sid Parks, Senior Product Manager, GROWMARK
9:00 AM – Steve Seamon, National Marketing Manager, Helena Agri-Enterprises, LLC
9:30 AM – Carolyne Vowell, Business Development Specialist, Wilbur-Ellis

Location: Exhibit Hall D

10:15 – 10:40 AM

Welcome to Tech Hub LIVE 2022!

Welcome to the first fully integrated data-driven agriculture event that fills the education and networking gap needed to achieve progress: Tech Hub LIVE! Listen in as CropLife Media Group Editor Lara Sowinski and Corporate Content Director Richard Jones share some highlights of what’s in store for you in the next two days.

Lara L. Sowinski, Group Editor, CropLife Media Group, Meister Media Worldwide
Richard Jones, Corporate Content Director, Meister Media Worldwide

Keynote Introduction:
  
Ernie Chappell
President, EFC Systems

Location: Exhibit Hall E

10:40 – 11:30 AM

Keynote Address

Key Strategies to Deliver Precision Tech Solutions

Professional Development CEUs: 1

Last year, farmers and their trusted advisers were faced with supply chain disruptions and soaring input costs while trying to meet the increasing demand for agricultural products. As we all know, in 2022 we are seeing a continuation of those challenges.

Find out from ag economist David Widmar how we got here and what lies ahead as he breaks down demographic trends in U.S. agriculture. In this dynamic keynote presentation, he’ll discuss key implications and provide you with strategies to deliver tech solutions to farmers that will improve their bottom lines.

David Widmar, Managing Partner, Agricultural Economic Insights

Location: Exhibit Hall E

11:30 – 12:30 PM

Networking in Exhibit Hall

Connect with the Industry–90+ Exhibits and Meeting Rooms
Evaluate software and technology advancements that are driving innovations to improve decision-making and analytics. View Listings and Map.

Location: Exhibit Hall D

11:40 – 12:20 PM

Tech Talks 

Tech Talks give you the chance to hear directly from the experts on the latest products and services on the market today. Learn about the latest solutions that can be used to advance your business from these 10-minute presentations. View Schedule.

Location: Exhibit Hall D

11:40 – 12:30 PM

Fireside Chats 

Join us in the Exhibit Hall each morning for Tech Hub LIVE Fireside Chats. We’ll be interviewing CropLife Top 100 Retailers and other industry experts. Stop by to hear about current concerns and challenges along with leading practices and trends among the top retailers in the US.

11:45 AM – Jeremy Singer, Head of Digital Sales Enablement, Simplot
12:00 PM – Brent Wiesenburger, Director of Ag Tech Services, Agtegra Cooperative
12:15 PM – Ben White, Regional Manager, GreenPoint AG

Location: Exhibit Hall D

12:30 – 1:30 PM

Lunch

Time to eat! Enjoy your lunch, network with colleagues, and listen to a brief welcome from our lunch sponsor:


Gregory Malakoff
Associate Director, Business Development, Iridium Communications

Location: Exhibit Hall E

1:30 – 2:10 PM

Supply Chain Disruptions: Tools to Navigate an Uncertain Environment

Professional Development CEUs: 0.5

From U.S. exports of corn and soybeans to imports of fertilizer, chemicals, equipment and parts, the agriculture industry is highly dependent on global and domestic supply chains to transport raw and finished goods around the world and around the country. Supply chain disruptions—marked by the pandemic and compounded by the Ukraine-Russia conflict—has roiled the agriculture industry, especially the fertilizer market. The overarching question remains: will supply chain conditions normalize in the near future; or will a new normal emerge? And, what is the impact on ag retailers and their grower/farmer customers? Join us as we explore the latest supply chain visibility tools that support planning and forecasting in an uncertain environment.

Lara L. Sowinski, Group Editor, CropLife Media Group, Meister Media Worldwide; Jeremy Pafford, Head of North America, Market Development, ICIS

Location: Wabash 1

Fertilizer Trends: Buckle Up for a Bumpy Ride

Crop Management CEUs: 0.5

It’s no secret that fertilizer prices are on an upward trajectory while the forecast calls for continued volatility. This session will arm you with the strategies needed to navigate this major disruption. Hear from our industry expert on the current state of fertilizer supply and demand, find out how the Russia/Ukraine crisis is affecting prices and availability, and get insights on the outlook for fall 2022 and spring 2023 applications.

Kenneth Scott Zuckerberg, Lead Industry Analyst, CoBank

Location: Wabash 2

2:10 – 3:05 PM

One Size Doesn’t Fit All: Vetting New Tools and Technologies for Your Operations

Crop Management CEUs: 1

As technology continues to evolve and change, trusted advisers need to make sure farmer customers are up to date on the tools that are working well and increasing efficiencies—and most important, are the right fit for their operations. In this case study presentation, featuring two ag retailers and a grower, you’ll hear firsthand accounts about how to vet technology, if and when to customize technology solutions for your particular operation, and how to assure you’re making a prudent technology investment rather than an unnecessary expense.

Moderator: Steve Pitstick, Producer, Pitstick Farms
Panelists: Ben White, Regional Manager, Ag Technologies, GreenPoint Ag Holdings, LLC; Neal Horrom, Chief Operating Officer, Mercer Landmark; Todd Golly, CEO, Golly Farms, Drift

Location: Wabash 1

Speaking The Language of The Millennials: Improving Communications Across Generations

Professional Development CEUs: 1

Many of the younger-aged service providers haven’t lived through tough economic times. As we weather the storms of 2022 and deal with inflation and sourcing products, how do we help the younger generation solve or work through some of these challenges? How do the Gen X/Baby Boomers and the Millennials relate to each other in a productive way? Gain valuable insights, including how to share expectations and job goals in this panel discussion bringing together people across multiple generations.

Moderator: Bruce Erickson, Director Agronomy E-Learning, Purdue University
Panelists: Lindsey Cueva, Acre+ Advisor/Precision Ag Specialist, Frenchman Valley Coop; Jeff Wessels, Acre+ Precision Ag Manager, Frenchman Valley Coop; Allison Mockler, Seed and Technology Specialist, Agtegra Cooperative; Brett Harrison, Director of Crop Protection, Agtegra

Location: Wabash 2

3:05 – 3:45 PM

Networking Break in Exhibit Hall

Enjoy a light snack and visit companies showcasing their products and technologies.

Location: Exhibit Hall D

3:05– 3:45 PM

Tech Talks 

Tech Talks give you the chance to hear directly from the experts on the latest products and services on the market today. Learn about the latest solutions that can be used to advance your business from these 10-minute presentations. View Schedule.

Location: Exhibit Hall D

3:45 – 5:00 PM

Conference Sessions

Topics include determining if autonomous equipment is right for you and learning how to improve your operational sustainability.

3:45 – 5:00 PM

Autonomous Equipment: What are the Challenges?

Crop Management CEUs: 1

With the labor shortage plaguing virtually all sectors of agriculture, autonomy is being lauded as key for the future. As new technology continues to hit the marketplace, ag retailers need to determine if it makes sense to jump on the bandwagon, and if it does, at what level of commitment.

What is the ROI on autonomy and what challenges lie ahead for adoption? Find out the answer to that question and hear from people looking to put these new tools to practical use and set themselves up for success.

Moderator: Scott A. Shearer, Professor and Chair, Ohio State University
Panelists: Paul Welbig, Director of Business Development, Raven Industries; Cory Spaetti, Director, Agriculture Engineering, Sabanto; Kaleb Bowman, Director of Operations, Agtegra

Location: Wabash 1

Reaping the Rewards of Sustainability: Cost Efficiencies, Operational Improvements

Crop Management CEUs: 1

The ag sector is deeply invested in sustainability. At the ground level, conservation and preservation of natural resources help assure healthy, viable crop production in the future. Sustainability is also directly tied to precision ag and the targeted application of crop inputs that help reduce waste and increase cost efficiencies, which in turn contribute to streamlined operations.    In that way, sustainability is just as much about environmental stewardship as it is about optimizing an ag retailer or farmer’s overall business operations.

Learn how to improve your operational sustainability, how to measure progress, why sustainability is more important now, and what steps to take to advance your specific sustainability goals.

Moderator: Tim Hassinger, CEO, Intelinair
PanelistsJeremy Singer, Head of Digital Sales Enablement, JR Simplot Company; Tom Daniel, Director, North America Sustainable Ag, Nutrien Ag Solutions; Brant Gilbert, Director of Marketing, Winfield United; Aaron Magenheim, CEO, Growers Insight

Location: Wabash 2

5:00 – 6:30 PM

Networking Reception 

Unwind after a long day of education and information sharing. Explore the exhibits at your own pace while enjoying some light snacks and beverages and spend time catching up with old friends and making new ones!

Location: Exhibit Hall D

7:00 – 3:00 PM

Registration Hours

Check in to pick up your badge and conference materials.

7:30 – 8:00 AM

Continental Breakfast 

Fuel up with coffee and continental breakfast in the exhibit hall as we kick off Day 2 of Tech Hub LIVE!

Location: Exhibit Hall D

7:30 – 3:00 PM

Exhibit Hall Open

Connect with the Industry–90+ Exhibits and Meeting Rooms
 Evaluate software and technology advancements that are driving innovations to improve decision-making and analytics. View Listing and Map.
Location: Exhibit Hall D

8:00 – 9:15 AM

Welcome and General Session Panel

Scouting Tools: How to Do More with Less

Crop Management CEUs: 1

To deal with labor shortages and rising input costs, trusted advisers are utilizing existing and evolving tools and techniques to assist their grower-customers in a variety of in-season tasks, providing the potential for increased efficiency and profitability. You’ll leave this session understanding how progressive professionals are able to make better, data-driven decisions based on the information collected through the use of scouting tools. Discover the nuts and bolts associated with their approaches, and how it can fit in your crop management approach.

Moderator: Michael Gomes, VP Strategic Business Development, Topcon – Agriculture
Panelists: Kenny Everitt, Owner, Kenneth Everitt Farms; Jeff Wessels, Acre+ Precision Ag Manager, Frenchman Valley Coop; Kyle Long, Regional Sales Manager, Taranis

Location: Exhibit Hall E

9:15 – 9:45 AM

General Session

The Future of Agriculture: Reducing the Burden on Farmers With AI

Crop Management CEUs: 0.5

Artificial intelligence (AI) is ubiquitous in agriculture. But what exactly is artificial intelligence (AI), deep learning, and machine learning? How does it work? What impact does it have on agriculture? This session offers clear definitions and a better understanding of AI, including how it is used to help map information to reduce the burden of data entry on the farmer and why it’s key to the future of agriculture.

Anastasia Volkova, CEO and Co-Founder, Regrow Ag

Location: Exhibit Hall E

9:45 – 10:30AM

Networking Break

Visit with old friends, make new connections, and learn from thought leaders. Take advantage this opportunity to build your network with other ag-tech industry professionals.

Location: Exhibit Hall D

9:50 – 10:30 AM

Fireside Chats 

Join us in the Exhibit Hall each morning for Tech Hub LIVE Fireside Chats. We’ll be interviewing CropLife Top 100 Retailers and other industry experts. Stop by to hear about current concerns and challenges along with leading practices and trends among the top retailers in the US.

10:00 AM – William Buckley, Strategic Program Manager, CHS

Location: Exhibit Hall D

9:50 – 11:15 AM

Tech Talks 

Tech Talks give you the chance to hear directly from the experts on the latest products and services on the market today. Learn about the latest solutions that can be used to advance your business from these 10-minute presentations. View Schedule.

Location: Exhibit Hall D

10:30 – 12:15 PM

Concurrent Conference Sessions

Topics include discoveries from the 2022 Purdue/CropLife Retail Precision Adoption Survey, up-to-date information on fertilizer trends, and learning about the benefits of connectivity in action.

10:30 – 11:45 AM

The Latest in Crop Protection and IPM: Higher Yields, Healthier Plants and Improved Cost Savings

Crop Management CEUs: 1

Emerging technologies are affecting how farmers deal with pests, diseases, and weed control, with drones, sensors, robotics, and AI being applied to optimize the use of agronomic inputs and increase efficiency on the farm. Ag retailers are using aggregated data to inform farmers and provide services, such as making sure processes for creating prescriptions can be completed in just a few steps.

Hear from industry experts as they relay their recommendations on available tools and solutions and the most efficient and accurate ways to get the job done.

Moderator: Brian Arnall, Precision Nutrient Management Specialist, Oklahoma State University
Panelists: Dr. Terry Spurlock, Associate Professor and Extension Plant Pathologist, University of Arkansas System Division of Agriculture Cooperative Extension Service; Vijay Singh, Assistant Professor and Extension Specialist, Weed Science and Precision Agriculture, Virginia Tech; Jason Keith, Director of Sales — Commercial Vehicle & Off Road, Bosch North America; John Fulton, Professor, Ohio State University

Location: Wabash 1

10:30 – 11:30 AM

Delivering ROI to Farmers: Where to Invest to Boost Profit and the Bottom Line

Professional Development CEUs: 1

Inflation, rising interest rates, and a slowing domestic and global economy underscore the importance of making sound financial decisions that deliver measurable ROI for farmers. How can farmers prioritize technology investments? What is the most accurate way to evaluate your operation’s financial health? Where can you cut costs? And, where should you invest in order to boost profit and the bottom line?

Moderator: Paul Schrimpf, Director of Marketing and Communications, AgGateway
Panelists: Erich Eller, Owner/President, ForeFront Ag Solutions; Nitin Bhatia, Director, Headstorm; Dan Frieberg, Co-Founder, Premier Crop Systems

Location: Wabash 2

11:45 – 12:15 PM

2022 Purdue/CropLife Retail Precision Adoption Survey: Key Findings and Unique Discoveries

Crop Management CEUs: 0.5

Retailers are making more crop management decisions guided by insights coming from their growers’ field data. They see a future coming with variable rate pesticides and crop inputs applied with drones. Find out the results of this year’s survey, including some highlights that didn’t make it into the print or online version of the report that you don’t want to miss.

Moderator: Bruce Erickson, Director Agronomy E-Learning, Purdue University

Location: Wabash 1

11:30 – 12:15 PM

The Anatomy of a Ransomware Attack

Professional Development CEUs: 0.5

Cyber security ransom attacks are an ever-growing threat to thousands of organizations and businesses worldwide and the ag industry is a top target these days. Experts estimate that a ransomware attack will occur every 11 seconds, and you could be next. Get the latest information on ransom attacks and how to safeguard critical aspects of your business operations.

Michael Moore, Executive Vice President, EFC Systems

Location: Wabash 2

12:15 – 1:30 PM


Global Ag Tech Awards of Excellence, North America Ceremony and Luncheon

Join us in honoring exceptional achievements in precision agriculture. The Global Ag Tech Awards of Excellence, North America program recognizes and celebrates exceptional work in research, commercialization, and adoption of precision agriculture technology and practices.

Location: Exhibit Hall E

1:30 – 2:15 PM

Concurrent Conference Sessions

Topics include the use of big data to make the best decisions on the farm and learning about the dos and don’ts when forming an ag tech startup.

1:30 – 2:15 PM

Startups: What Problem Are You Trying to Solve?

Professional Development CEUs: 0.5

Find out why ag tech should not be approached as “a solution in search of a problem.” A panel of experts will detail the types of questions frequently asked by startups, how the process unfolds, and offer advice on what to do and what not to do when starting a business. You’ll also find out how the playing field has changed for startups as we enter a new and exciting wave of technological investment.

Moderator: Mitch Frazier, CEO, AgriNovus Indiana
Panelists: Brad Fruth, Director of Innovation, Becks Hybrid; Randall J. Lewis, Managing Partner, Cleveland Avenue, LLC; Michael J. DiPaola, Chief Commercial Officer, Taranis

Location: Wabash 1

The 4V’s of Big Data: Making The Best Decisions On The Farm

Professional Development CEUs: 0.5

Find out how the 4V’s of big data—Volume, Velocity, Variety, and Veracity—provide the framework that creates value from data for farmers to make informed decisions. The real power comes from putting big data to work for your operations. As complexities continue to proliferate, the role of the trusted advisor will be critical in moving forward to increase adoption mindsets and connect people to proven technology solutions.

Scott Speck, U.S. Product Marketing Manager, Climate LLC

Location: Wabash 2

2:15 – 3:00 PM

Closing General Session

Key Takeaways and Next Steps from Tech Hub LIVE 2022

This can’t-miss session highlights the big ideas, technologies, and solutions shared during Tech Hub LIVE that can help advance your business immediately. Join ag retailer and farmer attendees as they discuss next steps and strategies for optimizing your business to better serve your grower customers.

Moderator: Lara L. Sowinski, Group Editor, CropLife Media Group, Meister Media Worldwide
Panelists: Todd Golly, CEO, Golly Farms, Drift; Neal Horrom, Chief Operating Officer, Mercer Landmark; Steve Pitstick, Producer, Pitstick Farms

Location: Exhibit Hall E

3:00 PM

Tech Hub LIVE 2022 Concludes

See you in 2023!

*Note: Conference schedule is subject to change.

Join the Community
Get Tech Hub LIVE Updates

Tech Hub LIVE Conference and Expo is more than an event—it’s a community. And that engagement extends beyond the two-day experience. We invite you to sign up to receive Tech Hub LIVE updates to learn more about the first fully integrated data-driven agriculture event that fills the education and networking gap we need to achieve progress.